claude tomas
photography & drawing

When a photographer presents us with what to him is an Equivalent, he is telling us in effect, “I had a feeling about something and here is my metaphor of that feeling.” The significant difference here is that what he had a feeling about was not for the subject he photographed, but for something else. He may show us a picture of a cloud, the forms of which expressively correspond to his feelings about a certain person. As he saw the clouds he was somehow reminded of the person, and probably he hopes that we will catch, in the expressive quality of the cloud forms, the same feeling that he experienced. If we do and our feelings are similar to his, he has aroused in us what was to him a known feeling. This is not exactly an easy distinction to make so maybe we can repeat. When the photographer shows us what he considers to be an Equivalent, he is showing us an expression of a feeling, but this feeling is not the feeling he had for the object that he photographed. What really happened is that he recognized an object or series of forms that, when photographed, would yield an image with specific suggestive powers that can direct the viewer into a specific and known feeling, state or place within himself.”

Equivalence: The Perennial Trend
Minor White, PSA Journal, Vol. 29, No. 7, pp. 17-21, 1963